I have been to a few writers workshops where the topic of social media was covered. In the past film companies used to send their stars out to appear at theatres all over the country when a new picture was coming out. It was an opportunity for movie theatre goers of that time to do what we call today a meet and greet. As the studio system in Hollywood fell apart the hold studios had over their stars evaporated the days of film stars touring the country to meet their fans ended. Today the film companies have the stars show up on late night television as a promotional tool and if it is in L.A. or New York they will appear at film premieres and that’s about it.